Just a quick rant for those who would rather debate than execute and implement.
Optimal is the best case scenario in any given set of circumstances.Optimized is creating a site that gives users and bots what they are looking for realtime, and IS an ongoing process (show me a site that has too much content or too many links…I dare you.)
The process of someone that practices GOOD SEO (an optimizer) is balancing optimal solutions (which are generally the “ideal solution” within a vacuum of no variables) with all the other variables that impact the web, business, and marketing decisions that form the
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