I came across an interesting article today on CNNMoney.com titled "
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Basically, Dan Nye, the CEO of LinkedIn is saying that people will build one online profile of their personal life and one for their professional life. He could be right. He's probably smarter than I am (and Reid Hoffman, the founder, is definitely smarter than I am). But, I don't think it's necessary to concede this ground just yet. Often, the best defense ("we want to keep our professional customers" is a great offense.
I were chairman of the board, master of the universe and grand poo-bah at LinkedIn, here's what I'd do:
1. Get Better At Groups: At the request of several members of the OnStartups community, I created the Get On Board With RSS: I'm an RSS fiend. I don't read emails anymore (especially not automated ones that update me regularly on things). That's why god created RSS, so my inbox can be clogged with a combination of SPAM and real emails of carbon-based life forms. LinkedIn should have at least one master RSS feed that told me when new people came into my network, when others have accessed my profile, when folks have joined my group, etc. It's not that hard to do. Digg supports RSS in a whole bunch of places -- and especially where it counts.
That's it. These three things alone might not win them the battle -- but it sure would help. If nothing else, they'd have at least one (paying) customer that was happy. What do you think? Any more ideas of how LinkedIn could improve it's service and fend off the powerhouse that is Facebook? Also, If you're in an early-stage startup and building out a community or platform at least two of the above items are probably good advice.
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Things LinkedIn Can Learn From Digg
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