There are things people like and things they don't, but 80 percent of that information is buried deep within the brain.
Marketers have long wanted to get inside the heads of their customers. "What would happen in this country if corporate marketers and political consultants could literally peer inside our brains, and chart the neural activity that leads to our selections in the supermarket and the voting booth? What if they then could trigger this neural activity by various means, so as to modify our behaviour to serve their own ends?" Gary Ruskin, the group's executive director, wrote in a letter to a U.S. Senate committee. "We Americans may find out sooner than we think."
David Utter is a staff writer for Murdok covering technology and business. Email him
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This Is Your Brain On Marketing
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