This Podcasting Dope is Addictive

News of what two big companies in entirely different industries are doing with audio as part of their communication is a great example of imaginative ways to use this communication medium. First up is health care products manufacturer Acuvue contact lenses to the US youth market with the Alex Bellinger for the news.) Next, mutual fund company how to become a registered investment adviser in the US. The audio programme complements written and other material available on the website. Not only that, it's also offered in broken-out segments of between nine and twenty minutes each so you can listen to just the parts that you're interested in, or listen to all the content in easily-manageable separate sections. That, though, is where the similarity to a podcast ends. Fidelity's offering isn't a podcast at all - unlike the J&J one, there is no RSS feed to subscribe to, for instance. As you have to register first in order to access the audio pages, it's hard to tell how you listen. It looks like all you can do is listen to audio streams. Fidelity doesn't describe their audio offerings as podcasts - they call them an 'audio programme.' Still, I've included the details here in a post that talks about business podcasting because whatever they're called - and if I were Fidelity, I'd call them 'podcasts' if they're available as files rather than just streaming audio - this is a good example from a company in a closely-regulated industry (financial services) who isn't letting fear of regulation stand in its way of using new media as part of effective communication. (Hat tip: smoking that podcasting dope. Financial journalist CitySlickrs podcast (how interviews with interesting people at Les Blogs 2.0 last week. And, no, I'm not mentioning this purely because I'm one of Dennis' interviewees ;) Then, tech journalist here and NevilleHobson.com blog which focuses on business communication and technology.

Neville is currentlly the VP of New Marketing at NevilleHobson.com