I've been at the pointed to NCC in an earlier post, in how they used Xanga to promote their Week of Justice. This morning I went to a Bloggers Breakfast at their coffeehouse Thou Shalt Hang out at Wells. That entails meeting people where they are. Podcasts allow preachers to go mobile, reaching entire new "congregations" located around the world. Or take what these guys did on YouTube with active authentic participant (and not fake marketer) in the blogosphere, a MySpacer, or getting cool video content onto YouTube. The key point is that all of these efforts are birthed from passion and not duty. It's a very different paradigm. But it is one that is showing great success, particularly with 20 and 30 somethings - typically a difficult demographic to reach. Add to document.write("Del.icio.us") | Yahoo! My Web Technorati: TECHNOSIGHT blog.
Thou Shalt Hang out at Wells
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