Through the side window with RSS

A story from the Associated Press has some great sound bites from mainstream media and others about RSS. All the quotes are from US media but the points they're making would be valid anywhere today: Jim Brady, executive editor of Yahoo News: "In this world where people are looking for multiple points of view, if all you're giving them is your view, ... they are going to leave anyway and maybe be less likely to come back." Ross Settles, vice president of strategy, Google News and 'Blogging pioneer' [...] According to MSNBC and AOL News. Google News ranked 13th among news sites. At JD Lasica succinctly sums it all up at the beginning of the AP article: The old idea of surfers coming to your Web site and coming to your front door, that's going away. People are going to come in through the side window, through the basement, through the attic, anyway they want to. Reader Comments... Neville Hobson is the author of the popular Crayon. Visit Neville Hobson's blog: