Mitch Joel's Geek Dinner II.
Apparently the talk at the Web 2.0 event turned to what will be the proverbial sock puppet of this bubble. What will crash and burn hardest? Some said social bookmarking sites, others thought mommy-oriented social networks. Both good candidates, for clear reasons. On the latter, as useful as these sites may be, there are going to be too many of them, because the reason for launching is driven more by the lifestyle and "first thoughts" of the entrepreneur (I'd like to help other moms and keep a flexible schedule, ergo I'll launch a Mom-oriented... ) than market demand. You can only have so many of these things.
On the social bookmarking stuff, I admit I'm still baffled. What's so new about tossing a link up to the network and rating it? Such projects were funded last time around (HotLinks, Backflip), and then during Bubble 1.5 (P2P social bookmarking such as OpenCola and



Bookmark Murdok:
Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.
In 1999 Andrew co-founded
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