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Time Goes Blogging With Sphere

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The Time.com website now features "Sphere It" buttons with articles, and visitors can click those buttons to see what bloggers are saying about those reports. The Time to provide a quick link to blog postings in Sphere's index related to an article's topics, the TechCrunch blog piece on the No Child Left Behind Act, shows the Sphere button above the main body of the article's content. Clicking the link brings up the Sphere results for that story, showing 239 blog results from the last week, sorted by relevance. Rolling out the Sphere feature appears to be proceeding at a measured pace. Stories on Marines in Iraq and the forthcoming hurricane season predictions did not contain a Sphere link, but an article on Ray Nagin's reelection in New Orleans did (474 blog results from Sphere.) Anyone who is used to the brisk speediness of Google will be tempted to hit the Sphere button a couple of times. Although Sphere only takes a few seconds to return results, the attention-addled web user of today may find his patience tried by the wait. TechCrunch writer Michael Arrington described the difference between the Sphere It feature and the Technorati This bookmarklet provided by that blog search engine: Unlike Technorati's "Technorati This" feature, which shows blog entries that link to the URL being searched, Sphere It doesn't report links. Rather, it does a semantic analysis on the text within the page being searched and returns blog results that it finds relevant to the article. Sphere CEO Tony Conrad illustrated the difference between the two approaches in a Del.icio.us | Yahoo! My Web |

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