Time Inc. says it has plans to add social networking to its Web sites that have off line magazines in the next six months.
The company has done well with its Sports Illustrated's site FanNation.com. Since purchasing FanNation earlier this year, the site's unique visitors have reached four million.
"Offering social networking gives our sales force a much better opportunity to go after advertisers who are interested in reaching users in a more authentic way with a user-generated platform," said Paul Fichtenbaum, managing editor of SI.com.
Fichtenbaum went on to say that social networks increase the number of users you can engage and gives advertisers a broader opportunity. He would not say which sites would be receiving social networks according to DM
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