On Monday, Time and TV Guide will separately announce partnerships with Brightcove, a prominent online video distributor, aimed a developing proprietary platform to offer video content to subscribers of both magazines.
One of the Time’s primary goals is to significantly boost the video content on
TV Guide will also be working closely with Brightcove, even though the website already carries a substantial amount of video content. One of its main objectives will be to boost advertising sales, enabling the magazine to "reach out to smaller players you ordinarily wouldn't get to," says TV Guide Channel President Ryan O'Hara in the article.
Lately it seems like everyone and their sister is working on some method of providing and delivering video content to users. The YouTube explosion has awakened companies to the viewing (and advertising) possibility that such a massive audience presents.
Video advertising is set to soar within the next year, and online content producers are looking to get their proverbial piece of the marketing pie. But how will users respond to ad-driven video?
The initial results seem positive. Fox has turned 
Time, TV Guide To Offer Online Video
0 views
Comments (0)
Please sign in to leave a comment.
No comments yet. Be the first to comment!