Tips and tricks for corporate blogging

The cover story about blogs in last week's Business Week (magazine cover date today, 2 May) has been widely commented on in blogs around the world.

Business Week For instance, a blogs that link to the cover story shows over 170 blog posts so far. Even more interesting, though, is seeing the conversation thread that started when news about the cover story - the 'seed' post that starts a conversation - began trickling out. Take a look at this BlogPulse Conversation Tracker to see what's being said about you, your product or your service, by whom, and how that conversation spreads. That's a bonus tip! What I want to mention is some excellent additional content in Business Week's online edition that's not in the print edition, and to highlight specific key points. I read this additional content last week but this morning, it showed up in my Business Week RSS feed: this post as well as in recent editions of PubSub to tech giant Netflix figured this lesson out after a rocky start. A fan named Mike Kaltschnee started a blog called Marqui began paying some 20 bloggers $2,400 each to write about the company once a week for three months. Everything about Marqui's blog program is up on its site, including the contract, a list of the bloggers working for Marqui, and background material Marqui sends to bloggers. The bloggers have total control over what they write. They can criticize the software or write at length about it. The only requirement was they have to mention Marqui once a week. [...] Marqui benefited from the buzz about the novelty of what it was attempting. The number of people who visited Marqui's site rose from 2,000 in November to 150,000 in December. And the company decided to continue the program after the first three-month period ended. [What Marqui did could NevilleHobson.com blog which focuses on business communication and technology.

Neville is currentlly the VP of New Marketing at NevilleHobson.com