Tips for Mobile E-Commerce Success

According to comScore, over 63 million people in the US use the mobile Internet, with 35% of those people accessing it on a daily basis. eMarketer

Google gives some advice for optimizing your site for mobile e-commerce. On the Google Retail Advertising Blog, Amy Adams Harding of the Google Retail Team boils it down to three main steps, which she
Be sure to check out addressed mobile with his latest video upload to the Google Webmaster Central YouTube Channel. He answers the following user question:

I have a server-side script that automatically redirects visitors to a mobile version of a site if they are using a mobile browser. My question is: What are some things to watch out for (if any) when serving different content based on the visitor?

Cutts says a lot of people think that just because they change content for a mobile browser, they become worried that they might be cloaking, which means showing different content to users than it is to Googlebot (which is frowned upon).

He says a typical user will be using a desktop browser, so you don't have to do anything special for Googlebot. You can set it up so your site checks to see if a visitor is coming from a mobile browser, and if so, you can serve a different page. Cutts says this will not show different content to Google, so as far as cloaking is concerned, you're safe.