With the official holiday shopping season beginning next week, U.S. retailers expect "Black Friday" (November 28 this year) sales will grow 1.2 percent.
For "Cyber Monday" the first Monday after Thanksgiving, retailers expect to see growth of 2.4 percent, according to a study from BDO Seidman.
Online sales are projected to grow 8 percent and gift card sales are expected to grow 5.1 percent.
Online retailers should also focus on site search to help customers navigate their site more easily.
Other things online retailers can do are take advantage of product video and customer reviews, which can give shoppers more information when making buying decisions.
"As budget-focused consumers begin holiday shopping, many are starting on the web to look for gift ideas and research products," said Helen Malani, Shopzilla's Online Shopping Expert.
"Whether they make those holiday purchases online or in stores, the Internet will have a tremendous influence on holiday sales this year."
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