Google has kicked off a series of videos for AdSense tips receiving all ad types, you'll find that advertisers will specifically target your sites more often. If you position your ad units well, users will be more likely to see these ad formats and find an ad that they're interested in.
When you're considering how to design your site, our testing has shown that displaying at least one of these ad formats on your page can increase your AdSense earnings potential. So remember, sometimes bigger is better!
Chan makes a good point with respect to design. I've seen many sites trying to make a buck off AdSense, and I have to wonder if they are finding any success whatsoever, because they are designed so poorly. Ad placement is an art rather than a science. I think that's where a lot of these sites have trouble. If there were a way to just insert ads for maximum clicks, everybody would be doing it, but there isn't. It takes some creativity and quite possibly experimentation.
I can see why Google would recommend the large sizes, because they will be more likely to catch the eye, but if they are placed poorly within the site's design, I doubt that the size will make much of a difference.
Tips for Optimizing Your AdSense
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