In the session "Organic Keyword Research and Selection" the panel offered strategies for developing keyword lists for organic search engine optimization.
Coverage of PubCon South Austin continues atCraig Paddock
Managing Partner
Boost Search Marketing
Craig Paddock, Managing Partner,
"Your link quality must be similar to top-ranked sites," said Paddock. Current Ranking: "Keyphrase research is more than looking at keyphrase popularity," said Paddock. Amanda Watlington, Ph.D.,
3. The tools are only as good as the analyst using them. Always be watching for change.
If you are already getting traffic for a term you can still try and improve it. Take advantage of Google's clustering.
4. Boiling the ocean to get the "right keywords" is a waste of time.
5. Capture the head from the tail.
6. Content-centric keyword strategies are win-win solutions.
7. Segment/bin your keywords to sharpen your analysis.
8. Listen to your user feedback. Avidly mind your analytics. ("Listening drives. Your analytics are a gold mine of information.")
9. Take a forward-looking approach to all keyword analysis and research.
10. Build your own keyword list to study the engines
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