We're quickly approaching the end of October. For businesses, that can only mean one thing. The holiday season is nigh! For online businesses, this means that it's time to kick-start the tactics you should have been using all year. The clock has already begun to tick for getting people to your site and for you to cash in on online shopping for the holidays.
There are a variety of ways that you can use Google to boost your holiday sales beyond simply optimizing your site for the search engine (which is a given). In fact, Google has been so kind as to Google AdWords Tips As you're probably aware,
You can geo-target your AdWords ads right down to specific neighborhoods (or as wide as an entire country or the whole world). This lets you adjust the relevancy of your ads to the audience they reach. Google also suggests, "Use the Keyword Tool to help you build your holiday keyword list so your ads can appear when holiday shoppers search on Google for gift ideas related to your products and services."
When it comes to UPC,
I'll go a step further and suggest incorporating some display ads into your holiday AdWords campaigns. This is a attract more eyeballs, they are (in my opinion) better for branding and leaving a lasting imprint in the minds of those who view them.
Google Checkout Tips
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