Title Tags: SEO by any other name

Title tags are SEO through name calling. In Google, similar if somewhat less dramatic results have also been achieved with improved title tags. Clearly, the title tag is a powerful optimization tool. Changing the title tags The title tags for a website are found in the header portion of the website code. The coding in html is usually written as simply: < t i t l e >Page Title < / t i t l e > Remove the spaces, of course, as they are only placed in the example because they won't work in Blogger if written without spaces. As with all text, the wording between the > More title tag considerations When writing a title tag, be sure to only use a keyword a maximum of two times. Any more use of a keyword in the title tag might be considered keyword stuffing, especially in the sensitive Google search algorithm. Keep the keywords limited to one or two per title tag, and better results will be returned. In fact, in highly competitive keyword situations, the best way to compete is to target only one keyword or phase per page. Any attempts to double up and use the same page to target more than one keyword or phrase is likely to fail. Keyword stuffing the title tag will do little or no good, and potentially harm to the page's search ranking. A controversial consideration for title tags is the length of the tag. Many search engine optimization experts recommend longer tags. Others suggest a shorter and more targeted tag is better. The best concept is to consider the competition level of the targeted keywords. In low to medium competitions, it's possible to use the same page to rank for more than one search phrase. The title tag is then able to reflect that lower competition status. In that case, a longer title tag is no problem and can include more than one keyword phrase. In highly competitive keyword situations, a more targeted approach is essential. The title tag should only reflect the most important targeted keywords for that page. Any other title tags and additional keywords could dilute the effect. Consider the title tag to be a targeting mechanism zoomed in on a single keyword or phrase. Scattered approaches might be effective in less competitive searches, but even there, a single minded effort will gain superior search rankings. As for the length of the overall title tag, if more than one phrase is being used, make certain that the tag doesn't get cut off by using too many characters for the browser. While there is not really a magic number of characters for a title tag, let common sense and the concept of keyword targeting be your guide. If that approach is taken, then the title tag will be compact, and no extra wasted words will be used. Less is more in the world of title tags, especially in highly competitive searches. Wayne Hurlbert provides insigtful information about marketing, promotions, search engine optimization and public relations for websites and business blogs on the popular Blog Business World for yourself.