TiVo Boards the Cluelesstrain

Engineer Jeremy back here again, a little late pulling into the station. Sometimes, the cluelesstrain is on time, sometimes it's not. Other times, there are just so many things you read online that make you think that Sparky should either jump on the tracks, or that we need to reserve a bunch of seats for people today. So, just wave to today's passengers, and don't get too close - it might be catchy! First on board: business school. It's not top 10, but it does quite well for itself. But, apparently it has decided to target online universities in its University of Phoenix - with a statement to get a "real MBA" that implies the online MBAs aren't worth anything. This made no sense - when you make comparisons, you compare up, not down. But, being a business school at the University of Chicago. After she stopped laughing - and choking - she confirmed my thought: always compare up, to give yourself a sense of worth and class. Get comfy in that chair on the Cluelesstrain for that ad campaign.

Second on board: an article in TVPredictions.com, "TiVo sent an e-mail to journalists on Friday saying they could get a special $200 discount on the new TiVo-Humax Digital Video Recorder. However, a TiVo spokesman told picked up on the story. Not fun for TiVo, who is a company in transition and didn't need this type of press. Plus, it's not hard to create tables in Word. The third seat is nice and warm for NexTag. Shopping.com and Froogle and the next generation nice write-up in the LACP Newsletter, there's a she's a Michigander, and we all know they rock. But, she gets a one-stop trip on the Cluelesstrain for part of Today page on MSNBC. The reader asks, "I really want to be a stay-at-home mom. At the same time, I need to make some money! Are there any legitimate stay-at-home jobs?" Part of Jean's answer is "for example, if you have great communications skills, perhaps you could take on a public relations client or two from home." Yep, PR is just that simple - you have a phone, a computer, you're a "people person" and you too can do PR! Jean must work with PR people occasionally, but it appears she does not respect them. That's just sad. Hope you enjoyed this week's ride! POP! Public Relations, a public relations firm based in Arizona, USA. He authors the popular

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