The concept of consequences associated with an Internet that is not neutral has been scattered and nebulous, difficult for the layman (and, unfortunately, Congressman) to understand why it matters, and proof of concept has been rare or insignificant. Thanks to the Pirate Bay and a Swedish ISP, that proof of concept may be before us.
allofmp3.com is legal under Swedish law, an ISP named Perspektiv Bredband, based on a somewhat arbitrary moral conviction, blocked its subscribers from accessing the site. This move cheesed off (herringed off?) Swedish torrent search engine the could be: enough Perspektiv users complain and company gets rid of its blocking software. But even if the outcome does go the way TPB seems to want it to, the burden of boycott is not on Perspektiv directly, but rather its customer base, the individual user."
Or in an extreme case, entire organizations can campaign against a website operator or blogger based on fundamental disagreement about what is said there. Ask the controversial writer for Bob Frankston.
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