The news release is deadhere we go again. The latest swing of the hammer comes from Die! Press release! Die! Die! Die!. It has elicited more discussion on the Google Juice than an A-Lister's link blog.
new approach and crap will still be shoveled into reporters' email/voicemail/landmail inboxes. GUARANTEED. (Not to mention, tagged blocks of copy ensure content can be used out of context.) This is why the CBS. CBS issued a news release when they filed suit against Howard Stern. This news release was also used in a news storywhich is how I found it in the first place. One thing we do agree with Foremski on is this quote: "Things cannot go along as they arebusiness as usual while mainstream media goes to hell in a hand basket." But blaming the current state of PR on the news release is like blaming Enron on faulty calculators. Tom is on a New Communications Forum. I hope he has better topics to discuss than this tired dog. It won't hunt. Add to document.write("Del.icio.us") | Yahoo! My Web Kevin Dugan is the author of the popular FRCH Design Worldwide. Visit Kevin's blog:Suggest a Correction
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