Wetpaint has unveiled a new measurement tool for online engagement with TV shows, as opposed to simply monitoring viewership. It's called the
Some findings from the index that Wetpaint shares include:
- Programs with big reveals, surprise twists, or dramatic finales see enormous spikes in online fan activity, often with a prolonged echo effect.As of this week, the top ten shows according to the index are:
- Sci-Fi and supernatural genre shows can quickly gain ground even before they premiere. New sci-fi shows like Dollhouse and Fringe ramp up quickly to rival established hits like Lost and Supernatural in online momentum and, in many cases, before the program even premieres.
- Premium series can inspire year-round fan activity. Fans of shows like True Blood and The Tudors remain engaged online long after the show’s season finale and throughout the course of the off-season.
- Reality shows are hot mid-season but then online engagement drops sharply after finales. American Idol and Dancing with the Stars see a slew of online fan activity during the show’s broadcast as the audience is highly engaged while watching. Online buzz for these shows has a tendency to surge with the arc of the season and drop off abruptly after the finale.
1. True Blood
2. NCIS
3. House
4. Weeds
5. Supernatural
6. Terminator: The Sarah Connor Chronicles
7. Bones
8. The Mentalist
9. The Tudors
10. Gossip Girl
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