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Top Search Engine Marketing Tools

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Top Search Engine Marketing Tools

The number of internet marketing tools launched over the past couple years has been staggering. Many of them are both free and highly valuable. SEO, which was once considered a bit of a seedy niche, has grown with search to become a mainstream marketing practice, with...

  1. Google providing a blog for webmasters, & many of the best free SEO tools
  2. Yahoo! offering a Site Explorer
  3. Google AdWords Keyword Tool has started to show estimated search volumes using numbers (rather than graphs).

    Wordtracker to create a free keyword tool powered by their API. The Google Traffic Estimator is a tool which estimates the number of ad clicks that a particular keyword would get at a particular bid price. Given how ad clickthrough rate can vary greatly based on ad copy the estimates can be a bit rough, but this tool does give relative volumes AND values for keywords.

    ' /></p> <p>The addition of click cost estimates makes this a nice tool to submit a keyword list to in order to find out which keywords are the most valuable.</p> <h5>Cool features:</h5> <ul><li><strong>Bid Price Estimation:</strong> If you do not enter in a bid price, they return a bid price that should return your ads in the top position 85% of the time.</li><li><strong>Match Types:</strong> Shows search estimates for [exact match] ,

    Microsoft Ad Intelligence

    Microsoft Ad Intelligence is an Excel Plug In for Excel 2007

    It is similar to a combination of the Google AdWords Keyword Tool and the Google Traffic Estimator, with a couple additional features included.

    ' /></p> <h5>Cool features:</h5> <ul><li><strong>Real data:</strong> One of the ways Microsoft is playing catch up in search is providing their actual search data via this tool (these search counts are the same data set that they use internally). Most search services offer somewhat doctored up estimates.</li><li><strong>Near realtime: </strong>This tool offers many advanced filters, which allow you to sort data as recently as yesterday.</li><li><strong>Category based keywords: </strong>You can find the all time top category based keywords, or category based keywords that have recently become popular... a service that is great for niche publishers.</li> <h4>Search Analytics Tools</h4> </ul></ul></ul></ul></ol></ol> </div> <script> (function() { function initCopyableSections() { document.querySelectorAll('.article-content .copyable-section').forEach(function(section) { if (section.querySelector('.copyable-section__btn')) return; var btn = document.createElement('button'); btn.type = 'button'; btn.className = 'copyable-section__btn'; btn.setAttribute('aria-label', 'Copy to clipboard'); var label = section.getAttribute('data-copy-label'); btn.textContent = label ? 'Copy ' + label : 'Copy'; section.appendChild(btn); btn.addEventListener('click', function() { var contentEl = section.querySelector('.copyable-section__content'); var text; if (contentEl) { text = contentEl.textContent.trim(); } else { var clone = section.cloneNode(true); var btnClone = clone.querySelector('.copyable-section__btn'); if (btnClone) btnClone.parentNode.removeChild(btnClone); text = clone.textContent.trim(); } if (!text) return; navigator.clipboard.writeText(text).then(function() { var t = btn.textContent; btn.textContent = 'Copied!'; btn.classList.add('copied'); setTimeout(function() { btn.textContent = t; btn.classList.remove('copied'); }, 2000); }); }); }); } if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', initCopyableSections); } else { initCopyableSections(); } })(); </script> <!-- Tags --> <!-- Correction Form --> <div class=

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