Nielsen//NetRatings has announced the leaders in three Web categories. Search, career development and multi-category travel have had high month- over- month visitor retention rates from June to July, but also had audience overlap with other competitors in their categories.
Search providers had the best retention rates, with an average of 71 percent of June visitors at home retuning in July among the three most popular search engines.
"Career development and travel sites are used less frequently, so their challenge is to be top of mind when it comes time to look for a new career opportunity or plan a trip."
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