PRWeb officially announced the launch of their support of trackback functionality with press releases.
While press releases have traditionally been used to announce news to the media, PRWeb has pioneered a direct to consumer model that allows companies to announce news to a broad audience using PRWeb's distribution channels.
The addition of Steve Rubel's wish list.
" wouldn't it be great if press releases had comments, trackbacks and a Technorati in-bound linkmeter actually attached to them?"
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Trackbacks and Press Releases
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