Data comes from all directions -- web log analysis, marketing campaign analysis, shopping carts, and other ecommerce tools. Luckily, most analytics tools allow you to export that data into spreadsheet format. That's the first step. Make sure you export the data into a spreadsheet at regular intervals. The next step is to merge that data into a format that provides actionable information.
Tracking Campaign Metrics with Excel
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Analytics programs are great, but they can quickly have you drowning in a sea of numbers. Generating lots of data isn't very helpful if that data isn't actionable. You need information that gives insights that you can feed back into your campaign. One way to tame your data is to massage it into a spreadsheet.
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