The North American Aerospace Defense Command, otherwise known as explains:
The tradition of tracking Santa began as an accident in 1955 after a Colorado Springs-based Sears Roebuck & Co. ad for children to call Santa misprinted the phone number. Instead of reaching Santa, the phone number put kids through to the CONAD Commander-in Chief's operations "hotline." The Director of Operations at the time, Colonel Harry Shoup, had his staff check radar for Santa making his way south from the North Pole.
They've been tracking the fat jolly guy ever since, and over the last couple years, they've begun working with Google by way of Google Maps and Google Earth, but Google has now announced that NORAD relies on Google Analytics as well. A post at the Google Analytics Blog
Major Reddish said that Google Analytics has been invaluable for planning and evolving the site. For instance, last year, the team made a goal to translate the site into at least one additional language for this year. But which language would be most helpful to visitors? Google Analytics reported that visitors from China spent twice as long on site as the average. So Chinese was chosen as the additional language option for 2008.
almost tips on different products, including video tips, which they've been tailoring specifically toward holiday situations). They've released a Christmas Story
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