Companies like IBM, Cisco, and others are taking their trade shows and conferences virtual. Some, like IBM have used the virtual world Second Life for such events, but virtual trade shows take it a step further. Also, the events are more professional and created for a business environment - there are no actual avatars. However, you can upload a picture, chat with booth representatives, and attend sessions.
Businesses of all sizes are trying out the concept. According to
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Recent research by The FactPoint Group, in behalf of You can test out a demo of a virtual trade show at Unisfair’s showcase here.
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