Imagine opening your Sunday paper and seeing ads from a large supermarket chain that didn’t list actual products for sale; instead, they simply listed the categories of products available - offers like “Buy discount cola” and “Snacks on sale.” The ads wouldn’t be useful since you wouldn’t know what products are actually being offered. For many categories of advertisers, this is the problem they have faced on Google for some time.
That is why, in an effort to improve ad quality and user experience, we are adjusting our trademark policy in the U.S. to allow some ads to use trademarks in the ad text. This change will bring Google’s policy on trademark use in ad text more in line with the industry standard.
In Google’s humble opinion, they are simply finally playing along with what is considered common practice in the paid search space anyway. Heck, Yahoo and Microsoft are doing so don’t yell at us. They even haveThe New York Times tells of a class action suit being filed in Texas due to this already happening and raising the ire of some including a company called Comments
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