Traditonal PR w/ a Touch of Social Media

Launching a social media marketing campaign in concert with a traditional media campaign, such as press releases, is a great idea. I've seen a few others touch on this subject in the past with the latest being Scott from SEOmoz, who talks about Michael Visser mentions the fact that "Until solid stats and risks can be calculated many agencies will avoid this sector." I think that Michael makes a strong point here that I agree with completely. Measurable statistics and risk factors need to be determined for any social media campaign and clients need to be prepared for what they are getting into. Because social media marketing has only been recently defined, I think it will be some time before this type of measurable information is standardized. My guess is that as this newly defined marketing tactic becomes more mature, we will see new ways to measure it. I look forward to hearing everyone's thoughts on this idea and how traditional PR can be integrated with social media marketing. ACS and a blogger at