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Traffic and Time Spent on Black Friday Sites Increase Rapidly

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New research from Nielsen finds that during the last weeks of October and the early weeks of November, the number of unique visitors to the top websites offering previews of Black Friday deals (like bfads.net for example), has been increasing rapidly. No surprise there.

Week-over-week, however, traffic to these sites has increased by as much as 87%, from 3.8 million unique visitors during the week ending November 8, to 7 million during the week ending November 15.

"As we saw in our recent online holiday survey, consumers plan on bargain hunting more extensively this year in order to save money and many view the Internet as the place to do this," Nielsen: Black Friday Time Spent

1. Amazon
2. Walmart
3. Best Buy
4. Sears
5. Target
6. NewEgg
7. Toys R Us
8. Kohl's
9. Staples
10. Gamestop

"Shoppers aren’t the only ones generating buzz about Black Friday deals. Retailers are taking advantage of social media and using it as a channel to share sneak previews of deals and to get shoppers excited,” noted Swedowsky.

TGI Black Friday has been the fastest growing Black Friday site for unique visitors. This was followed by BlackFriday.fm and BlackFridayAds.com. Have you been going to Black Friday sites?

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