Traffix To Acquire SendTraffic

Strategic Expansion Through Acquisition

Traffix, a well‑established direct‑marketing firm, is in the process of acquiring SendTraffic.com, a boutique search‑engine‑marketing agency that serves more than 100 clients worldwide. The deal, set to close by July 1, 2004, involves Traffix paying a total of $5.43 million for all of SendTraffic’s assets. The transaction will be funded with $1.68 million in Traffix common stock and $3.75 million in cash, positioning the acquisition as a blend of equity and liquid capital that aligns both parties’ interests.

SendTraffic has carved out a niche in full‑service search‑engine‑marketing, offering end‑to‑end solutions that range from keyword research and ad copy creation to performance tracking and optimization. With a portfolio of clients that spans several industries, the firm has demonstrated its ability to drive measurable traffic and conversions in a highly competitive digital landscape. Its certification as an Overture “Certified Ambassador” and its active membership on the Google Research Board underscore its expertise and standing within the broader search‑engine community.

From Traffix’s perspective, the acquisition is a logical step in diversifying its service portfolio beyond traditional direct‑marketing channels such as email, telemarketing, and display advertising. By adding SendTraffic’s capabilities, Traffix can offer a more comprehensive suite of services to its existing client base, thereby deepening relationships and generating new revenue streams. Analysts estimate that the combined entity will generate an additional $10 million in annual revenue, reflecting the high demand for search‑engine‑marketing expertise among businesses that are still learning how to navigate the intricacies of paid search.

Beyond the immediate financial upside, the transaction provides strategic benefits that extend into technology and talent. SendTraffic’s proprietary data‑driven approach to keyword bidding, ad testing, and conversion optimization dovetails with Traffix’s existing data analytics platform. The merger allows for cross‑training of staff and the integration of best practices, creating a more agile organization capable of adapting to rapid changes in search‑engine algorithms and advertising policies.

The deal also signals a broader shift in the direct‑marketing industry toward digital-first solutions. While traditional channels still play a role, the growth trajectory of search‑engine marketing has become a defining factor for firms looking to remain competitive. By bringing SendTraffic under its umbrella, Traffix is positioning itself to ride that wave, ensuring that it can offer its clients the full spectrum of digital tactics - from paid search and SEO to retargeting and social media advertising.

Traffix’s leadership believes that the merger will unlock value not just for its shareholders but also for the clients that rely on its expertise. By leveraging the combined reach and resources of both companies, Traffix can deliver more personalized, data‑driven campaigns at scale. The acquisition, therefore, is not merely an asset purchase; it is a strategic investment in the future of direct marketing in a digital world.

For those interested in learning more about Traffix’s current offerings and history, you can visit their website at Traffix Inc.

$Traffix logo' /> <h2>Leadership Vision and Future Outlook</h2> <p>Jeffrey Schwartz, Chairman and CEO of Traffix, described the acquisition as a growth catalyst. He emphasized that many businesses remain untapped markets for search‑engine‑marketing services and that aligning with an industry expert like SendTraffic can unlock significant upside. Schwartz highlighted that this type of growth is not capital intensive, implying a favorable return on investment that could accelerate Traffix’s expansion plans.</p> <p>Greg Byrnes, co‑founder and co‑owner of SendTraffic, expressed a cautious but optimistic view on the merger. He noted that the decision to sell the business was not easy, but he saw the partnership with Traffix as a path to leverage the larger company’s resources and marketing expertise. Byrnes pointed out that the merger would allow SendTraffic’s clients to benefit from Traffix’s decade‑long track record in direct‑marketing media, providing a sense of stability and proven success.</p> <p>“We see a lot of opportunities to grow our business with Traffix,” Byrnes added. “Their proven track record and the scale of their operations open doors that would have taken years to build on our own.” The sentiment echoed a broader industry belief that collaboration and consolidation can bring about efficiencies and stronger value propositions for clients.</p> <p>Both Byrnes and Craig Handleman, the other co‑founder of SendTraffic, entered into five‑year employment agreements with Traffix following the acquisition. These contracts ensure that the original team will stay on board to maintain continuity for existing clients and to oversee the integration of services. By securing the talent that drove SendTraffic’s success, Traffix mitigates the risk of losing institutional knowledge during the transition period.</p> <p>Beyond the immediate post‑acquisition phase, the leaders of the combined organization have articulated a vision that places search‑engine marketing at the forefront of direct‑marketing strategies. They see the search‑engine industry as one of the most effective direct‑marketing media in the modern era, with measurable impact and clear attribution pathways. As such, they plan to invest heavily in advanced analytics, machine learning tools, and real‑time bidding platforms to enhance campaign performance for their clients.</p> <p>The partnership also promises to broaden the client base for both firms. Traffix’s existing clients - many of whom rely on traditional media - will gain access to sophisticated paid search solutions, while SendTraffic’s current portfolio can benefit from Traffix’s multi‑channel expertise. This cross‑pollination is expected to create a virtuous cycle, generating new revenue streams and deepening customer relationships across the board.</p> <p>As the digital marketing landscape continues to evolve, the acquisition of SendTraffic by Traffix illustrates how firms can adapt by merging complementary capabilities. The combined entity is poised to offer a one‑stop shop for businesses seeking to dominate search results, improve return on ad spend, and achieve measurable growth. The partnership’s success will depend on how effectively the teams integrate their processes, share knowledge, and execute on a unified strategy that leverages the strengths of both companies.</p> </div> <script> (function() { function initCopyableSections() { document.querySelectorAll('.article-content .copyable-section').forEach(function(section) { if (section.querySelector('.copyable-section__btn')) return; var btn = document.createElement('button'); btn.type = 'button'; btn.className = 'copyable-section__btn'; btn.setAttribute('aria-label', 'Copy to clipboard'); var label = section.getAttribute('data-copy-label'); btn.textContent = label ? 'Copy ' + label : 'Copy'; section.appendChild(btn); btn.addEventListener('click', function() { var contentEl = section.querySelector('.copyable-section__content'); var text; if (contentEl) { text = contentEl.textContent.trim(); } else { var clone = section.cloneNode(true); var btnClone = clone.querySelector('.copyable-section__btn'); if (btnClone) btnClone.parentNode.removeChild(btnClone); text = clone.textContent.trim(); } if (!text) return; navigator.clipboard.writeText(text).then(function() { var t = btn.textContent; btn.textContent = 'Copied!'; btn.classList.add('copied'); setTimeout(function() { btn.textContent = t; btn.classList.remove('copied'); }, 2000); }); }); }); } if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', initCopyableSections); } else { initCopyableSections(); } })(); </script>  <div class=$