Training with the Perfect Integrated Marketing Machine

"Da Da Da. Da Da Da." Not to be confused with The Police song "De Do Do Do, De Da Da Da" from 1983's ZENYATTA MONDATTA album. But rather the most recognizable intro to the most popular sports program to ever hit the airwaves - ESPN's Sports Center. Now, try it again. "Da Da Da. Da Da Da." This pretty little ditty is perhaps the cornerstone to ESPN's evolution into the perfect integrated marketing machine. Let's take a quick look at the various ESPN business units: ESPN, ESPN2, ESPN Classic, ESPNU, ESPN News, ESPN Deportes, ESPN the Magazine, ESPN.go.com, ESPN Wireless, ESPN Zone, ESPN Radio, ESPY Awards, ESPN Video Games, etc. And this is a partial list! Google Del.icio.us") | Yahoo! My Web Technorati: