Truveo May Be Key To AOL Video Sales

Time Warner's AOL recently purchased Truveo.com, a video search site that opened its virtual doors to the public in September 2005; only three months later the startup became part of AOL and may be the enabling mechanism behind its forthcoming video store. The big scoop came from senior writer Jonathan Berr at TheStreet.com, Truveo had a core team of incredibly intelligent people developing the technology: Tim Tuttle, Adam Beguelin, and Pete Kocks, doctoral degree-holders all in tech fields. Not only did Truveo's "hasn't translated to video search success. Yahoo launched video search ahead of Google, and AOL picked up SingingFish from Thomson, the French tech company behind the search AOL looks poised to replace SingingFish with Truveo. With a video service in the works, and Conroy working the negotiations to put the service in front of lots of broadband users, Truveo holds the key to unlocking user bank accounts: relevant video search results from a high-quality content base at Time Warner. document.write("Email the author here.") Drag this to your Bookmarks. Add to document.write("Del.icio.us") | Yahoo My Web David Utter is a staff writer for Murdok covering technology and business.