New approach to video search utilizes "visual crawling" to find video the same way a casual Web surfer would.
Burlingame, CA-based Truveo has announced the debut of its
Truveo formed in January 2004, and has been indexing videos and any associated metadata available for them. If that metadata, such as closed-captioning or other info, isn't available, the crawler tries to "examine the context of the surrounding web application." The search engine also indexes video feeds that conform to RSS 2.0 or Media RSS enclosures.
The company's site notes that they will be offering advertising on its site and on partner web sites. Those ads will range from text to full video options; currently, Truveo displays Google ads on its result pages. Also, sites with more than 10,000 video queries per day are eligible to license Truveo's API, and use that to create custom applications driven by Truveo's search.
David Utter is a staff writer for Murdok covering technology and business. Email him
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Truveo Unveils Video Search Engine
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