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TurboTax Using Social Media To Brighten Up Tax Season

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, and to help them not just stand out as a tax software solution, but to reinvent many American's experience of tax day in the process. Here are a few unexpected things they are doing - mostly powered by social media:

  1. Answering the unanswerable questions (in a way that actually makes sense). Pages of frequently asked questions are good, but the toughest questions are not frequently asked - and if they are, they are answered in a way that is nearly incomprehensible. ? You can imagine this question coming up for someone, but not among any list of frequently asked questions. TurboTax answers this very question on their blog, and has many such blog posts aimed at big tax questions like this. Sometimes you need more than 140 characters to explain something well. The TurboTax blog is a great resource that aims to do that.

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