TV Acknowledges The Power Of The Internet

At the PRSA Western District conference in LA on Friday there was talk in the buzz marketing session about how audiences are moving to the Internet. Even the studios acknowledged that they will be offering episodes of popular shows online. TV Guide editor-in-chief Ian Birch announced yesterday that the magazine would launch, in the May 1 issue, a brand new weekly column called "Downloads" that features information about the best television shows available for download or online viewing each week. "The digital age has sparked a 'time shift/place shift' phenomenon in television program viewing choices," said Birch. "Today, we all have the ability to watch many of our favorite programs on our video iPods, or our personal computers. Since television programs are increasingly available and delivered to viewers in many different ways, we wanted to take the lead in providing our readers - all enthusiastic television viewers - the information they need to maximize their viewing experience, wherever that experience may take place." Del.icio.us") | Yahoo My Web Sally is the author of