TV Ad Estimates from Google

It appears that television advertising is following a different trend than many have expected. Advertising Age is want better ways to measure their TV ads. Google, who
"Now, you can get an idea of whether your campaign is likely to achieve your reach and frequency goals before your ad airs, allowing you to adjust your campaign to achieve your optimal reach and frequency before you spend a dime,"

You can review estimates for total impressions, unique impressions, and average weekly frequency. This is the total impressions divided by unique impressions, showing you how many times a TV will display your ad, within the set of all TVs that display it at least once. To review reach and frequency estimates, simply:

Create a new campaign or edit an existing campaign
Click on "Calculate weekly estimates" on the "Set pricing" page
Look for the section called "Weekly Reach and Frequency Estimates"
View the average frequency and unique reach numbers
Make adjustments based on your target reach and frequency

With tightened marketing budgets all around, tools like this can greatly reduce wasted ad dollars. Furthermore, considering that offline advertising is driving online results, webmasters might not want to overlook the potential of such tools either.