This morning I attended a panel hosted by AdAge called Jonah Bloom. It included a mix of execs from the TV networks, large advertisers and advertising agencies. There was a lot of discussion about the head and tail of the video media that is bought and sold. I asked the panel where digital fits into this mix. For example, how do emerging new channels like ABC's effort to upfront (which is when most TV time is sold)? How are they sold? Are they the head or the tail? Surprisingly, Del.icio.us") | Yahoo! My Web Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
TV Execs: Online Vid Numbers Insignificant
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