Growth in television viewing will increase more than time spent watching online video through 2012 and attracting a large audience for Internet video could take even longer according Bain & Co.
U.S. viewers on average will spend about two more hours per week watching television by 2012, due to growth in video-on-demand selections and the use of digital video recorders. During that same time period, Internet use away from work is estimated to increase by under half an hour per week.
"Until that's worked out and until the Internet can deliver that same experience, then it's still going to be delivered over the traditional multichannel video providers," he said.
Sanderson said the Internet will become a more solid outlet for video in the future and that viewers today are mainly using it to watch videos of programs they missed on TV.
"People are spending time watching
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