Television viewing during the 2006-2007-television year stayed at the record levels set in the previous year, while the number of homes with Digital Video Recorders (DVRs) more than doubled according to the Nielsen Company.
The total average time a household had a TV set on in the past year was 8 hours and 14 minutes per day. The average amount of television viewed by individuals dropped by 1 minute per day to 4 hours and 34 minutes.
The number of households with DVRs stands at 20.5 percent, up form 17 percent in May 2007. When Nielsen started including households with DVRs in its samples in January 2006, DVR penetration was projected to be in about 8 percent of households.
Patricia McDonough, Senior Vice President of Planning Policy & Analysis at Nielsen Media
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