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I've gotten a lot of verbal feedback from various technology marketing execs about Jeremy Allaire's new company Brightcove. Most think it's similar to the role blogs are continuing to play with the major news channels [mostly television news like say The CBS Evening News formerly with Dan Rather]. They feel the ability to give on demand tv to anyone with a browser is huge but the ability to allow the little guy to be seen and heard via internet tv is even larger. I personally believe this will bring about more advertising opportunities for small and large companies alike. Back in 95 you could launch your online store by simply being found in the Yahoo! directory and likewise now a blogger can launch an incredibly powerful and I've always believed a man / woman should be judged based on what they bring to the table and what they're capable of. An artist carries a portfolio, as does a web developer, a real estate agent has a list of clients, a restaurant has secret guest diners and the list goes on... but the commonality is the fact that all of these people had to get noticed before they build any sort of reputation. An artist most likely had to work for free, the real estate agent had to have the guts to convince someone to let him represent them in the biggest sale / purchase of their life, the web developer probably had to do enablers". They'll level the playing field as much as possible to the little guy can compete with the corporate giant and each will be judged based on what they bring to the table by way of their product offering instead of how big their marketing budget is. Hats off to Marketing Shift blog

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