TV Still Dominates Media Consumption

Nielsen has shared results of its "State of the Media" research. Not that this fact is surprising, but television is still the most preferred gateway for media consumption.

In the last quarter of '08, the average household watched over 151 hours of TV in a month. Internet users logged on for 27 viewing hours a month, and mobile subscribers registered four hours of video and three hours of Internet a month. Other highlights of the research as presented by Nielsen a study from McPheters & Company finding that TV ads and even magazine ads are proving more effective than online advertising. This information is a wake-up call to get online advertisers to take advantage of tactics that inspire grater engagement from consumers.