Twitter Gaining Steam As Customer Service Platform

We have all heard about Twitter and Dell. A customer service coup of sorts that jacked up sales with a claim in December of ’08 that $ 1 million in sales could be contributed to Twitter efforts. Not bad for an investment involving employee time and probably little working capital As would be expected, other companies are now jumping on the bandwagon to provide an avenue of service that was for the most part unattainable in the very recent past.

Qwest Communications is taking this approach as noted over at further develop characters for TV shows. As business folks become more and more savvy could there be the possibility of Twitter generating revenue for the right to use the platform for these kinds of activities? I don’t know. I just figure that has to cross someone’s mind at Twitter at some point with all that annoying monetization talk being thrown around all the time.

The personal nature of Twitter is helping some companies get back in touch with customers and allows opportunities for other programs like offering discounts etc. Looks like we are really starting to scratch the surface of how Twitter as a business tool will impact how we all do business in the foreseeable future.