I wasn’t going to give Twitter’s "we’re stopping SMS text messages in most countries" announcement much real estate today, then a single comment gave me pause for thought.
First, offering the following:
I’m fairly sure I’m not alone, but I’d be prepared to pay to receive SMSes in the UK…
Which had me asking: why didn’t Twitter ask its users if they wanted to pay for their SMS updates, before turning them off? Now, it could be that this commenter is a lone voice; but there’s a lesson to be learned here–one that companies always seem to forget–ask your customers what they would prefer? Twitter is already using Comments
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