As many TypePad users know, the hosted blog service has been a literal nightmare to use in recent months. I've posted class action lawsuit against Six Apart. No takers yet to that offer. I couldn't see such absurd action having any chance of succeeding at all, especially in light of an email overnight to all active TypePad customers from Barak Berkowitz, Chairman and CEO of read the email content online and see for yourself. I don't know how many TypePad users there are - searching the web didn't produce any meaningful results - but let me make some guesses here. Six Apart's three service levels to $9. Even if only 10 percent of customers take the default 15-day free offer, that's a potential revenue loss of just under $1 million. Of course this is just guessing, yet it indicates the potential monetary cost to Six Apart of all these problems in recent months that have frustrated so many users. But, assuming the problem-fix is sustained, I think the intangible benefit to Six Apart from their offer to customers will far outweigh any negative financial figure that shows up in the accounts, and will be a benefit in the longer term expressed in terms of enhancement to their credibility and, thus, reputation which might translate into longer retention of existing customers and attracting new ones. This time, NevilleHobson.com blog which focuses on business communication and technology.
Neville is currentlly the VP of New Marketing at NevilleHobson.com
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