The U.S. Hispanic online population reached a record 20.3 million users in February 2009, representing 11 percent of the total U.S. online market, according to comScore.
During the past year, the growth of the U.S. Hispanic Internet audience outpaced that of the total U.S. online population in terms of number of visitors, time spent and pages viewed, as Hispanic online adoption and engagement accelerated.
"It's well known that the Hispanic market is a growing and increasingly important segment to advertisers and marketers," said Jack Flanagan, executive vice president of
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