Online shopping is expected to increase globally this year, but there is a difference between the purchasing habits of U.S. consumers compared to those in the UK.
The average UK consumer will spend 40 percent more online than the average U.S. consumer and make 24 percent more purchases online, according to a new study from
Just under half (45%) of online buyers say regular promotions are influential in their decisions to continue to buy from an online seller they have purchased from previously. A third of online buyers say loyalty programs and cash back sites influence their online purchasing decisions.
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