Consumer Engagement is not a metric that can be measured in the same manner by all businesses and therefore there is no such thing as an optimum engagement score.
Consumer Engagement is also not simply captured on your website, it's calculated using all touch points in a consumer's (website, search engine, blog, banner ad, offline media, etc...). Consumer engagement has to be defined by marketing teams and appropriate stake holders so that it can be correlated to repetitive interactions by the consumer.
"Customer engagement is about putting the customer at the centre of everything we do and meeting their needs effectively. It’s about talking to customers about the things that are important to them in the language they use, at the right time and through the channel that is most convenient to them." Consumer Engagement - From Intrusive to Co-creation
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