Unbelievable Blogging Stats Unveiled

According to the results of a study released at the BlogOn conference in New York, 55% of corporations are blogging internally, externally, or both. Guidewire Group's survey instrument itself was available on a Survey Monkey website. If that's the case, it's likely that only people from companies with blogs bothered to answer, skewing the results more than American Idol fans with their call-in votes. Anybody working in the world of corporations knows that the vast majority of companies are holding back (or, in some cases, resisting blogs altogether). At far more than 10%, the people who would make the decision to launch a blog don't even know what they are. It would be nice to see a legitimate, scientific study of, say, the Fortune 1000. I remember such studies dealing with intranet adoption about a decade ago. In the meantime, we're stuck with this nonsense. Nevertheless, there are some interesting numbers deeper in the study. For example, among those companies responding that actually do have intranet blogs, the predominant use is knowledge sharing (63%) and internal communications (44%). About 60% of those with external blogs have more than one and 17% have more than five. Interestingly, the biggest problem business bloggers face is maintaining enthusiasm. Shel Holtz is principal of a shel of my former self