Unveiling the Mask of Click Fraud

Click fraud is nothing new. In fact, it's been exaggerating click-through rates as long as the Internet has been popular - and is one of the biggest threats to paid listings. As search engine advertising fees increase, so do online marketers' worries about this type of fraud. Last month, I did an in-depth WebProWorld members said in response to the article. Today, click fraud has grown to almost unbelievable proportions. "Some marketing executives estimate that up to 20 percent of fees in certain advertising categories continue to be based on nonexistent consumers in today's search industry," WebProWorld.com and contributes to the Insider Reports with her regular articles and interviews.